John Deere | 2022
2022 Effie Awards - Finalist
Each family also had two online videos. For the Allens, that was a 30 second day in the life video on their flower farm and a longer one with some tips on how to make the most of your land. If you want some more tips for your land, check ‘em out here.
To keep the thread of humanity alive throughout the campaign we develeped a completely hand drawn typeface.
Agency: EP+Co
CCO: John Cornette
GCD: Cory Schearer
CDs: Jimmy McDonald & Mikael Kriisa
Senior Partner (copy): Jason Lane